So fast forward a year when I was brainstorming business names I thought long and hard about the values of the company and more than just the values, why I wanted to create this company.
The world revolution can have substantial implications for a brand, the word is primarily associated with dramatic removal and replacement of a government that can often result in a dictatorship, so perhaps not an ideal candidate for a business venture!
However, revolution in its literal meaning, stripped of the historical associations, simply means ‘an important change in the way people do things’. I would like to think that people are changing the way they do things, in particular, the way they interact with and acquire objects.
I think an increasing portion of the market is now looking for ways to be more conscious about the way they spend their money, careful not to support brands that exploit people and pollute the environment.
I believe that artisans and craftsmanship are fundamental elements in the path to a responsible lifestyle.
Revolution of Forms was created for the ethical customer looking for a brand that aligns with their value, but first and foremost was created to give exposure, protect and promote the hard work of artisans around the world. According to Glenn Adamson ‘Every object represents a potential social connection. By better understanding the tangible things in our lives, we better understand our fellow humans.’
Revolution of Forms is here to facilitate and explore that connection.
Written by Raffaella Goffredi
Photographed by Stephen Smith
All rights reserved ©2020 Revolution of Forms.